UK PonyCon announced yesterday that its theme this year will be "We're Making History". This celebrates the fact that UKPC turns 20 years old in 2024 and has now become the world's longest running My Little Pony convention! This theme will give attendees and online fans a chance to participate with nods to the previous PonyCons, and I expect there to be a decent amount of merch on sale that will nod to this. For what it's worth, I really like the choice of theme. :)
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