You know how when I posted a revised schedule on Tuesday I said that "[i]f any big news intervenes then so be it." Well, about that...
With exactly 100 days to go until UK PonyCon 2025, last night saw ticket details announced! They will go on sale at 7pm BST on Saturday 12th July. That's still over a fortnight away, but nevertheless the tickets page itself is now live, allowing you to see what you get for your money. I'll put some thoughts after the main bit, for which I'll keep to the format I used in 2024:
I'm using Adult Weekend ticket prices here, since I imagine the large majority of people reading Louder Yay will be buying those. There are also one-day, child and family rates – and a cheaper (£15) option granting entry only to the new-for-2025 Friday night music event. The tiers remain as they were last year, except that Silver numbers fall from 75 to 60 and Gold from five to four. That returns the totals to where they were in 2023.
Standard: £75 (+25% on 2024) – entrance to all days of the convention (including the Friday night music), con book, basic blue lanyard. You can have a personalised con badge if you book by 15th August.
Bronze: £99 (+16%) – nicer lanyard, Bronze sponsor badge, name in con book (if you want it), Bronze button badge, vinyl sticker sheet, £5 donation to UKPC's long-standing charity, the RDA. New for this year is the option to purchase (for £60) the sponsor hoodie, which previously could only be obtained by Silver or Gold ticket-holders.
Silver: £210 (+14%) – priority queue, silver sponsor badge, drawstring bag, Silver/Gold sponsor-exclusive T-shirt, art print, water bottle, wooden pin, two autograph tokens, £10 RDA donation. New for this year is a special guest signing session just for Silver sponsors.
Gold: £525 (+17%) – all the Silver perks and sponsor hoodie, Britannia plushie, top-table seating at Afternoon Tea, personalised welcome letter, four autograph/photo tokens, £20 RDA donation. New for this year is custom artwork from a member of the UKPC Arts Team in both digital and various physical forms. The Britannia this year is not a Sewpoke one. It's the mass-produced one from last year, but with a fitted-to-size themed shirt (with each buyer getting a unique design) from the highly regarded shadowonthemoon.
There are more perks I haven't listed, especially for the top two tiers, so go and read those on the Tickets page itself if you're curious! (And why wouldn't you be?)
Anyway, thoughts. First, I'm happy and relieved to see tickets announced. Except for the 2021 iteration, which was held in very unusual circumstances as we emerged from the Covid pandemic, this is by some distance the latest tickets have gone on sale since I started attending UKPC over a decade ago. In 2018, the last time the con switched venues, they could be bought before the end of April. So yeah, this is unusually late even considering the fact that the con has a new location.
Prices? Well, I would first like to compliment the UK PonyCon folks on fronting up on this issue in their announcement blog post. One of the reasons (though by no means the only) that this convention is so trusted is that its staff don't try to sweep things like this under the carpet. I also recognise the amount of effort that went into keeping the popular Bronze tier under £100. I think it's probably still the best value tier, as was the case last year. The gap between Standard and Bronze is in fact now very slightly smaller than it was in 2024.
As I said last year, annual rises of roughly 15% are not sustainable in the longer term and have to end before too much longer.¹ But that's the only real note of concern I'm going to sound in this post. So to get back to good things! I'm glad Friday pre-registration is staying; it was an excellent innovation last year. With that and a Friday night concert this year, it may become more challenging to fit in the informal pre-meets that a lot of us really enjoy, but that can be worked out. Of course one unknown is the venue staff. If they're as good with attendees as the Nottingham ones were, we'll be in good shape.
¹ A 15% rise for the next 15 years brings a Standard ticket to £600+ by 2040, four times what it would be with 5% rises.
At this point it is traditional for me to say that I don't know whether or for how long I'll be able to attend. This year, with the convention in a city that's convenient for me to access, I'm cautiously on the side of "I will be there". The question for me this time will be whether I stay over or commute in each day – or even adopt a hybrid approach, perhaps staying on Friday night but not the much more expensive (in hotel terms) Saturday. That's not something I yet know, but we shall see!
This post is long enough now, I think. I remain of the opinion that UK PonyCon is a wonderful event that is run in a way that reflects very well on the British My Little Pony fandom. It is, after all, the longest-running MLP convention in the world, and you don't earn that status by accident. In the old days, coming of age used to be your 21st birthday. Unless you're an American wanting to buy beer, turning 21 now has less resonance – so I'll borrow UK PonyCon's 2025 theme title and simply say... Adventure Awaits!
